Key Driver Analysis Can Reveal Impactful Relationships
Quantitative research is a black box to some. How can a small sample of people represent a whole population? Can data really be trusted? Over 25 years, we’ve come to understand the magic of probability and how a well-designed study can produce reliable, actionable results.
Still, as research has migrated online, and survey creation has come to the masses in the form of online tools like Survey Monkey, quantitative research has seemingly lost its luster. But when you need information that is not just anecdotal or directional, but concreate and actionable, there is no better tool than quantitative.
We can run studies ranging from small to large sample sizes, with consumers or B2B professionals. Survey methodologies and analytic methods are chosen to best fit project objectives. Advanced analyses like key driver can be employed to tease out deeper findings. We also specialize in conjoint and discrete choice approaches that identify key product features and price modeling.
Reporting on quantitative projects can handled in topline format or full reports, with tables and graphic illustrations such as infographics.