Building rapport and breaking down emotional barriers
For each project, we employ custom-tailored qualitative techniques to unearth unspoken preferences and emotions that drive behavior. Examples include storytelling, laddering, creative exercises like collages and drawing, and small group presentations.
Identifying the best respondents is also critical. Impactful results start with recruiting that not only screens for certain characteristics, but also for participants who are insightful and willing to share.
The final crucial step in qual is analysis – making sense of what you heard, pulling out threads that weren’t on the surface, relating findings to real world experiences, and providing surprising insights and powerful recommendations to move a concept, product, message or brand forward.
We are experts in both consumer and B2B research, including hard-to-find specialty audiences like physicians, C-suite executives and expert opinion leaders.
All work can be conducted online, by phone or in-person.