With over fifteen years in market research, FRC has found that most research projects barely scratch the surface in terms of deep learning. FRC has developed a proven process for asking the right questions, listening to customers, thinking deeply about findings and then helping clients to take action.
ASK
FRC concentrates on asking the right questions of the right people at the right time.
A set of research questions is sometimes called an “instrument” because it is the tool that gathers data. But in the hands of a skilled musician, an instrument is also a tool for self-expression; likewise, a well-designed study lets customers tell you their innermost thoughts, while a poorly-designed one effectively silences their voice.
LISTEN
At FRC, asking a thoughtful question is only the first step; listening to the customer’s response is where understanding actually begins.
Too much research is designed as if the answer is already known, so that only the results that fit that preconceived answer are valued. So just as the answers are getting interesting, the research cuts off the customer’s response.
THINK
FRC brings together both information and deep industry understanding to help you find meaning in your data.
“Results” are typically just a bunch of data presented in bullet point format. Meaning comes when you review, think, ponder, and discuss, so that the data will reveal the most important stories, not just the most obvious ones.
ACT
FRC develops concrete recommendations and helps you figure out how to most effectively implement them.
The most valuable product of research is not “findings” but ideas. Yet only by acting on those ideas does research hold any value.
